Luxury, for-sale listings continued to perform strongly in the first quarter of the year, according to Lamudi’s latest quarterly report. The P12M to P20M price range registered the highest lead growth from the fourth quarter of 2021 to the first quarter of 2022.
Real estate brokers had first-hand access to a discussion of 1Q2022 trends observed by Lamudi on the platform during Lamudi’s business networking night, Lamudi Link, held on May 19 at work.able, RLC’s well-designed, modern, nicely curated flexible workspace. Its facilities, located in key central business districts (CBDs), are equipped with coworking spaces, townhall and serviced offices.
In line with the huge demand for luxury properties, Anurag Verma, Director, Broker Classifieds & Partnerships at Lamudi, recommends emphasizing premium and value-adding amenities, such as WiFi and gyms, on marketing materials, especially online listings.
More 1Q2022 Real Estate Trends
Next to luxury listings, properties priced below P450K on Lamudi registered the strongest performance in terms of lead growth from the fourth quarter of 2021 to the first quarter of 2022.
In terms of real estate location trends, Verma highlighted the data that most of the top-searched places in Luzon (outside Metro Manila) were vacation destinations. Antipolo, Tagaytay, and Baguio were the three most popular locations in the year’s first quarter.
At the height of the pandemic, leisure hotspots have become more popular on the real estate platform. This may be attributed to the rise of workcation and the growing desire for a second home.
Meanwhile, Cebu and Davao City ranked first in the list of most searched locations on Lamudi in the Vis-Min regions in the first quarter. Verma said that the Queen City of the South may have attracted interest from property seekers because of the recently completed infrastructure developments in the area, including the Cebu-Cordova Link Expressway, the country’s longest bridge.
The Lamudi director added that it’s worth highlighting modern infrastructure in locations to give property seekers an idea of the time and money they can save by investing in a particular area.
Keys to a Growing Real Estate Practice
Affirming the participating brokers in the business networking event, Lamudi CEO Kenneth Stern said that the investor market would find confidence in real estate as a protection from the uncertainty of the times. Real estate professionals are in a favorable position to capture this emerging trend.
To seize this opportunity, Stern emphasized the importance of digital marketing. He said that the pandemic had been a catalyst for understanding the online space better. He believes that the more you learn, the more you earn, which is why he encourages real estate practitioners to keep abreast with the latest developments in the industry and use online tools to generate more leads and manage relationships with clients better.
The top executive also underscored how crucial networking is for career success. He shared, “Your relationships are your wealth. The more people you meet, the more people you connect with, the more deals you’ll have.”
Building a Community of Professionals
Lamudi and its event partner work.able by RLC work hand in hand in creating networking opportunities for real estate brokers. Both companies are determined to build a close-knit community of professionals, where the success of each one is supported.
Stern thanked work.able for hosting this month’s Lamudi Link. RLC and Lamudi have been long-time partners in promoting real estate developments online, particularly when RLC ushered in a strong campaign for its residential division, RLC Residences.
For its part, work.able has been active in providing networking opportunities for professionals. The concept of coworking spaces is built on the values of collaboration and community. For one, the hot desks in the facility allow clients to work freely in a conducive space among like-minded peers and fellow professionals.
Clients can simply bring their laptop and files since the Private Office Suites or serviced offices are complete with modern functional tables, ergonomic chairs, high-speed internet, daily cleaning, front desk support, and unlimited coffee. work.able has townhall spaces that are well designed and equipped with interactive projectors, sound system, bleachers, table tennis convertible to a meeting table, swing, and a host of other interesting features. For inquiries and availability, please call Angelica Antonio at +639178584969.
According to Elton John Peralta, Associate Business Development Director at Robinsons Land Corp Office Buildings Division, the advantage of having a move-in-ready work environment is that enterprises can reduce relocation stress. Instead of having to go through the intricacies of designing and fitting out their workspaces, businesses can readily hit the ground running, while they focus on building their teams and forming solid relationships with others.
Other amenities in work.able that promote collaboration and community include conference rooms, a game room, events spaces, and common pantry areas. work.able is present in six centers—three in Ortigas CBD, one in Bonifacio South in Taguig, two in Quezon City.
Aside from the coworking and serviced offices, work.able offers an opex model and build-to-suit plan. This means that work.able will handle the fit-out based on a business’ unique preferences before the turn-over. The client will not shell out any capex for the fit-out. Instead, they simply pay a single service fee, which covers utility fees, management dues, janitorial and receptionist services, among others. With RLC’s vast office buildings portfolio, work.able is poised to serve businesses all over the country.
Lamudi will continue to host business networking events and learning sessions in the coming months as the economy further reopens.
(Source: https://www.lamudi.com.ph/journal/premium-amenities-selling-point/, June 07, 2022)